About ODAAT

ODAAT began when my life had to be rebuilt.

I moved to Japan during COVID.
Removed from everything familiar, I was forced to confront patterns I had been avoiding, especially my relationship with alcohol.

What followed wasn’t immediate.
It took time, and more than one reset.

The only thing that held was structure.
Simple actions, repeated daily.

That became the standard.

ODAAT is built on that standard.
The product is just the result.

— Jeremy Webster / Founder

The crane is the signature mark of ODAAT.

Small, repeatable actions, applied over time, shape everything.



The Orizuru crane reflects that.



A single sheet, transformed through deliberate folds.

Nothing added. Nothing forced.

Only what is repeated with care.



That principle became the foundation for ODAAT.

ODAAT starts with fabric.

Each piece moves through multiple rounds of material selection and fit refinement before it is released. Fabric, proportion, and construction must work together so the garment holds its shape and balance.

The focus is on garments that hold their place today and are designed to be worn often and relied on over time.

ODAAT releases small collections of pieces throughout the year.

Each release is produced in limited quantities and remains available until it is gone.

Past pieces move to the Archive.