ODAAT Apparel black hoodie with vertical gold lettering that reads “PERSIST” on the chest. Minimalist streetwear design styled with a matching black cap, emphasizing resilience and daily discipline.

Persist Prevail Hoodie

SOLD OUT

$149

Description

Strength lives in persistence.

Crafted from heavyweight organic French Terry, the Persist Prevail Hoodie is a limited edition release—only 250 pieces worldwide. Gold embroidery runs deep: Persist across the front, Prevail running vertically down the back.

Built with a standard athletic fit and finished with our signature woven label: Resilience Lives Here.

Details

Materials: 
- 100% Organic Cotton 
- 470GSM (27.5oz) Heavyweight French Terry 
- 2x2 Ribbing with 5% Lycra for stretch and structure 
- Vertical gold embroidery: 'Persist' (front) - Vertical gold embroidery: 'Prevail' (back) 
- Woven sleeve label: 'ODAAT – Resilience Lives Here'  

Fit: 
- Standard fit with a slightly athletic cut 
- True to size — structured without feeling oversized 
- Pre-washed for reduced shrinkage 

Care:
- Machine wash cold inside out 
- Hang dry recommended to protect embroidery  

Origin: 
- Responsibly made in Portugal 
- Organic farming methods using 50% less water, without chemical fertilizers, pesticides, or GMOs

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Absolutely exceptional in every way. Cut is perfect, hood is generous, embroidery is flawless. This is not a low-quality fabric that feels amazing when it's brand new but gets less and less exquisite with each wash, this is quality through and through. I am so grateful I found this company and will revisit often to find out about any new product drops. Thank you for creating a fantastic product with a truly inspiring message.

Aryn, thank you for taking the time to write such a thoughtful review. It means a lot to hear that the details, fit, and message all resonated with you. We put a lot into making sure each piece holds up long after the first wear, so your words really affirm that effort. Grateful to have you as part of this community.

I bought previous sweatshirts from here and this new line is next level. The organic cotton is such a nice weight and also breathable. The embroidery is so beautiful!! It is overall so high quality and comfortable, down to the shape of the hood. It felt like I bought a designer sweatshirt, I love it! It is not your typical sweatshirt.

Really appreciate you taking the time to share this. It means a lot hearing the new line stood out. We spent a lot of time refining the fabric and embroidery, so knowing the quality came through means everything.

This product is not only top notch quality, but the customer service surrounding ODAAT apparel is spectacular.

If I could leave a 6 star reciew I would. Already looking forward to my next order.

Really appreciate that, thank you so much. Means a lot to hear you’re happy with both the product and experience. Grateful for the support, and can’t wait to get your next order out to you.

Persist Prevail Hoodie

Customer Reviews